Owner of SBB and United Media (N1, Nova S). Telekom Srbija has not carried its channels since 2020, leaving around 200,000 households without 17 channels; after taking over platforms in 2025, Telekom also removed N1 and Nova S from them. In a recording of a conversation between United Group's director and Telekom's director, Lučić says the president had demanded the dismissal of the head of United Media; United Group says there was no pressure, and the executive was let go in February 2026. Its television channels sued the electronic media regulator REM over the award of national broadcasting licences without the mandatory market analysis.